ELAM JAY A mélange of pop rock, soul and electronic sounds, "True Story" is the new album, completely representative of, Swiss-Moroccan singer, Elam Jay. With ten brand new songs, the soul-searching project begins with a new twist on the previously recorded track, “Ain’t No Sunshine”, by Bill Withers. Elam's up-beat rendition, "Sunshine", pays tribute to the great American songwriter. "I love this song. Despite the lyrics and the melancholic music arrangement, it has always been positive and uplifting for me. I guess, it’s because it’s a reflection of my spirit and my soul", stated Elam. “True Story“ takes the listeners on a true world voyage. The music and lyrics contain a message of change, and tolerance. “It’s like an intimate version of my live performances,” said Elam. “When I am on stage, I like to take my audience on a musical voyage around the world, displaying the different and varied cultural sounds that have influenced my music ….an exploration of international beats and instruments. ” Born in Casablanca, and raised in Geneva, Elam was influenced by the R&B, Pop, Arabic, and Spanish cultures. While growing up, artists such as James Brown, Michael Jackson and Stevie Wonder, were his musical idols. As a young boy he performed regularly in front of family, friends and in other social settings. During these performances, he learned early on about the importance of connecting with his audience. Elam Jay, truly lives by Ghandi's words. He has revolutionized the music scene for his global fan base. Entirely self-taught, Elam is a songwriter, vocalist, dancer, performer, composer, and music arranger. His artistic talent and influence, reaches an international audience. He is redefining what it means to be a multi-national personality in the global music industry. With the success of his pop tunes, he has received iconic status in his region. His fan base expands from North Africa to the Middle East, Europe, and parts of North America. A recording contract with BMG Sony Entertainment, and the release of his first single, “Wanna Be Free,” created a presence for Elam Jay on the European continent. Elam Jay partnered with Coca Cola for their North African territories campaign, becoming the first Moroccan spokesman for the company. The partnership garnered him critical acclaim with the song, “Morena,” which was recorded for the Coca Cola campaign. Subsequently, his album, “Morena”, was released with a major Middle Eastern music label, reaching over 120,000,000 people. The record became a massive international hit. His music from the record was played in over 20 countries, which included the North Africa, Middle East, Europe, and North America. His hit single, "Gnaouitone," was incorporated in their marketing campaign for a leading Moroccan telecommunications company, which reached 30,000,000 people. The same year, “Marrakech Baby,” was released with five star reviews in the Middle East. Not only is Elam a vocalist, but also a skillful dancer and entrepreneur. For a number of years he taught dance at a prestigious Geneva center for the arts. Not long after that, at 17 years old, he created his own dance academy with over 180 students. Elam is a trendsetter on the cutting edge of the global music and dance culture. Elam Jay is most recognized for his charismatic and elaborate live performances. Often, these performances consist of nearly fifty performers, including dancers and a nine-piece band. His eclectic and authentic sound resonates on stage. Elam is a true visual artist; he expresses his passion for his work during spectacular live productions. Watching his showmanship skills on the stage is a grand experience. Gerry Griffith, former A&R Director at Arista Records and the man instrumental in the discovery and success of Whitney Houston, travelled to Marrakech, Morocco to see Elam Jay in concert. “I have travelled the world and have seen many performances. Elam’s brazen and aggressive command of the stage was nothing less than compelling!” Over 80,000 of his fans were in attendance for this widely acclaimed performance. As Elam’s music succeed in Cairo, Dubai, Casablanca, Beirut, and countless other cities throughout North Africa and the Middle East, Elam always kept his dream clear and focused: to share his music with a global audience. The world is void of an artist, such as Elam Jay. His presence in the music industry is a game changer. He has the talent, drive, personality, and the presence to appeal to a world audience. His new album entitled, "True Story", will be released in October 2014. The first single “Sunshine”, will be released in July 2014.

“You must be the change you wish to see in the world”   

   – Ghandi

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